A Proven Coach


Lisa LeMaster is our lead-off guest speaker for the players when we open training camp in August. She helps the team think through the tough questions from the news media and emphasizes that our players’ accomplishments from the past are history. Every game has to be played in the present tense no matter how many times reporters ask us about last year’s season.

Nick Saban, Head Coach
University of Alabama

Depth Of Experience!


I appreciate The LeMaster Group's depth of experience, especially their quick response when we need them. A few years ago, I called at 5:00 PM to ask for immediate preparation help for a colleague’s appearance on a national morning show interview the next morning. They quickly helped our spokesperson frame the issues and answer the objections in an interview scheduled for 6:00 AM the next morning. Lisa and Rick helped us turn a possible negative situation into a huge plus for Southwest.

A Great Asset!


Lisa LeMaster has been an asset to the NFL for many years. She has counseled our office, many individual teams, and has led seven “Coach the Coaches” sessions where she advises all 32 coaches on the nuances of the changing media environment. When we face challenges that require expert advice on public communication, we know we can count on Lisa.

Rick Ericson has done an outstanding job coaching our highest ranking executives!


I consider Rick and The LeMaster Group to be a part of our Corporate Communications team. For the last several years, Rick Ericson has done an outstanding job coaching our highest ranking executives for presentations and interviews to industry groups, analysts gatherings and shareholder meetings.

Cathy Mann, Senior Director - Global Marketing & Strategy

George W. Bush first recommended Lisa!


George W. Bush first recommended Lisa to me when I was buying the Houston Astros. She helped us on the announcement of the final purchase and, later, she was an adviser on many team issues. Lisa’s firm also assisted other McLane companies that became front-page news. Yes, I am a client, but she and I have become loyal friends.

Drayton McLane - Chairman
McLane Companies

I knew The LeMaster Group was an uncommon agency!


I knew The LeMaster Group was an uncommon agency when Lisa LeMaster returned my call immediately on a Saturday afternoon. After a quick briefing, she drafted an excellent statement for Gladney regarding a complex international adoption case. She and I worked seamlessly together during the following weeks while navigating Texas and Washington regulations and politics, an extremely biased foreign press corps, and the challenges presented by our own myriad internal audiences.  We are grateful to have them on our team. Thanks to their counsel Gladney’s reputation remained intact in what could have been a devastating media crisis. The LeMaster Group is a master at crisis communication, media training and support. We are grateful for our on-going relationship.

Jennifer Lanter - Public Information Officer and Director of Outreach
Gladney Center for Adoption

It’s all about trust!


It’s all about trust, confidence, professionalism and positive results when you choose advisors.  Those are the qualities we received from The LeMaster Group during the construction of American Airlines Center, the Guinness world-record-breaking ribbon-cutting event for the new venue and most importantly their wise professional advice in our initial years of the building’s operation.  Without reservation, I recommend The LeMaster Group.

I would unequivocally recommend The LeMaster Group!


Legends worked with The LeMaster Group for two of our most important projects, new stadiums for the Dallas Cowboys and the San Francisco 49ers. TLG managed fully integrated marketing and PR campaigns for each team’s new venue. That included the creation of media opportunities for all stadium-related communications and positioning on tough issues such as the sale of PSLs (Personal Seat Licenses), price resistance on season tickets and public scrutiny of the public-private partnerships. I would unequivocally recommend The LeMaster Group.

Chad Estis - President, Legends Sales and Marketing

Her contacts with media both in print and with the major networks are outstanding!


We hired Carey and her firm primarily for crisis management.  I will be forever grateful to Carey for her assistance.  Her contacts with media both in print and with the major networks are outstanding.  She has personal relationships that have been cultivated over time with the media industry and has earned their respect."

David H. Craig - Master Developer/Principal Founder
Craig Ranch

Proven professionals in crisis communications!


Rick Ericson and the LeMaster Group are proven professionals in crisis communications as well as general media  inquiries. He and his team can quickly assess a situation, give great advice and will respond whether it is on a weekend or in the middle of the night. When the media is on your heels, there are no better friends.