Lisa LeMaster is an entrepreneur, nationally-recognized expert in media relations and crisis communications strategies and tactics. She has been a business owner for 32 years. Because of her uncommon blend of experiences, expertise and integrity, she has advised and counseled Fortune 500 companies and CEOs as well as hundreds of privately held enterprises; local, statewide and national politicians and officeholders; and she is one of the few women who serves as an advisor and counselor to some of the most powerful people in sports. Lisa and her team also regularly assist not-for-profit organizations such as hospitals, school districts, charity groups, churches and advocacy groups.
With a 30+ year career, Lisa is recognized as both a national leader in strategic and crisis communications and a thought leader in the industry. Lisa is a skilled listener and a wise advisor who has been both a team member and a behind-the-scenes advisor in long-term issues involving high-profile clients and causes as well as a quick response counselor in situations that call for seasoned advice in difficult situations.
Her credentials are unmatched in the industry.
Lisa has been a consultant to the National Football League for 24 years. She developed the first-ever players media handbook designed to assist athletes on media interviews. Having been introduced to the NFL by Dallas Cowboys owner Jerry Jones, Lisa has served as an ongoing advisor to the League Office and the Commissioner. In what she calls her “most intimidating assignment, Lisa has spoken seven times for meetings with all 32 NFL Coaches on
The best communications “campaigns” are united in the strategy and tactics for both the earned and paid media efforts. Here are a few examples:
In 2003-2005, The LeMaster Group served as advisors to Halliburton Company; the oil field services company was being criticized as “the company once run by Vice President Dick Cheney” and for its role as a lead contractor supporting troops in the Iraq war. TLG developed and executed an earned and paid media strategy to defend and advocate for the company, especially during the 2004 Presidential campaign.
Lisa was a long-time advisor to Tom Hicks the owner of the Texas Rangers, Dallas Stars, and Liverpool Football. She led communications strategies during Mr. Hicks’s sale of those Clubs.
On the crisis communications front, Lisa and her firm served as crisis advisors to Baylor University when a basketball player was murdered in 2003. Later the scandal resulted in the discovery that the basketball coach and key members of the athletic department broke a number of NCAA rules. The events led to the coach’s firing and a reorganization of athletics at Baylor.
In a 30+ year career, Lisa is recognized as both a national leader in strategic and crisis communications and a thought leader in the industry. Lisa is a skilled listener and a wise advisor who has been both a team member and a behind-the-scenes advisor in long-term issues involving high-profile clients and causes as well as the situations that call for seasoned counsel in difficult situations that demand the right advice at the right time.
Describing herself as a lifetime learner, Lisa regularly participates in both online and in-person education opportunities. Most recently, she has been a student of Improv and Comedy writing; the Colors of Taos; Twitter Tactics in Crisis Communications; or, DIY Landscape Design. She has two children, Matt (29) who is in San Francisco at a start-up I-phone game company and Elissa (26) who has found her passion with lululemon and the fitness industry.