Crises happen even to good companies and causes.
The smartest organizations have crisis communications plans, but a crisis, by definition, is an unexpected event in which you can’t necessarily predict what will happen next. Nevertheless, in our high-speed telecommunications, social-media-dominant environment complemented by the 24-hour, global news cycle hungry for minute-by-minute updates, the public often demands an immediate response. Others such as customers, employees, shareholder, regulators, law enforcement and competitors may fuel the possibility of an urgent response.
These decisions are complex. The LeMaster Group can offer guidance as events unfold; during the stages when there are more questions than answers; and in the transition period when it’s time to prepare for the future. We have done this for local, regional, national and international high-profile situations.
That’s what sets us apart from those who say they have done this kind of work and those who have actually executed a plan in the face of unthinkable events.
Of course, we are also here to help you develop a crisis communications plan. It’s an important exercise to “war-game” likely or unlikely events. This is not expensive, and forces the organization to think through questions like: “What would happen if?” Some situations are predictable, but as we have learned from the theater shootings in Aurora, the Boston Marathon bombings, and the murders of children and teachers in Sandy Hook….no one can predict every disaster. You can, however, prepare for a mindset if an unimaginable event happens.