Category archives: Leadership

Lisa LeMaster


Lisa LeMaster is an entrepreneur, nationally-recognized expert in media relations and crisis communications strategies and tactics. She has been a business owner for 32 years. Because of her uncommon blend of experiences, expertise and integrity, she has advised and counseled Fortune 500 companies and CEOs as well as hundreds of privately held enterprises; local, statewide and national politicians and officeholders; and she is one of the few women who serves as an advisor and counselor to some of the most powerful people in sports. Lisa and her team also regularly assist not-for-profit organizations such as hospitals, school districts, charity groups, churches and advocacy groups.

With a 30+ year career, Lisa is recognized as both a national leader in strategic and crisis communications and a thought leader in the industry. Lisa is a skilled listener and a wise advisor who has been both a team member and a behind-the-scenes advisor in long-term issues involving high-profile clients and causes as well as a quick response counselor in situations that call for seasoned advice in difficult situations.

Her credentials are unmatched in the industry.

Lisa has been a consultant to the National Football League for 24 years. She developed the first-ever players media handbook designed to assist athletes on media interviews. Having been introduced to the NFL by Dallas Cowboys owner Jerry Jones, Lisa has served as an ongoing advisor to the League Office and the Commissioner. In what she calls her “most intimidating assignment, Lisa has spoken seven times for meetings with all 32 NFL Coaches on

The best communications “campaigns” are united in the strategy and tactics for both the earned and paid media efforts. Here are a few examples:

In 2003-2005, The LeMaster Group served as advisors to Halliburton Company; the oil field services company was being criticized as “the company once run by Vice President Dick Cheney” and for its role as a lead contractor supporting troops in the Iraq war. TLG developed and executed an earned and paid media strategy to defend and advocate for the company, especially during the 2004 Presidential campaign.

Lisa was a long-time advisor to Tom Hicks the owner of the Texas Rangers, Dallas Stars, and Liverpool Football. She led communications strategies during Mr. Hicks’s sale of those Clubs.

On the crisis communications front, Lisa and her firm served as crisis advisors to Baylor University when a basketball player was murdered in 2003. Later the scandal resulted in the discovery that the basketball coach and key members of the athletic department broke a number of NCAA rules. The events led to the coach’s firing and a reorganization of athletics at Baylor.

In a 30+ year career, Lisa is recognized as both a national leader in strategic and crisis communications and a thought leader in the industry. Lisa is a skilled listener and a wise advisor who has been both a team member and a behind-the-scenes advisor in long-term issues involving high-profile clients and causes as well as the situations that call for seasoned counsel in difficult situations that demand the right advice at the right time.

Describing herself as a lifetime learner, Lisa regularly participates in both online and in-person education opportunities. Most recently, she has been a student of Improv and Comedy writing; the Colors of Taos; Twitter Tactics in Crisis Communications; or, DIY Landscape Design. She has two children, Matt (29) who is in San Francisco at a start-up I-phone game company and Elissa (26) who has found her passion with lululemon and the fitness industry.

Rick Ericson

rick ericson

Rick Ericson is Senior Communications Director for The LeMaster Group. He joined the firm in 1997. Rick is TLG’s “Mr. Dallas” having lived in here since 1965 and having covered or directed news coverage for every major Dallas-Fort Worth news story that occurred during his 28-year career in radio and TV news. Rick is a proven expert in earned media placement and community outreach as well as spokesperson/ coaching, presentation/speaker coaching, crisis communications and litigation communications.

He is a counselor to high level corporate executives and spokespersons in various fields including oil, gas, energy, education, health care, airline, banking, chemical, legal, retail, restaurant, technology and law enforcement, to name a few. His credentials are unmatched in the earned media domain as well as the difficult field of perception management.

Rick has extensive experience working for public entities such as Dallas Water Utilities and the North Texas Municipal Water district during our region’s long-term drought and the accompanying water restrictions for residents. He also is the lead “coach” for our clients seeking media or presentation (speaker) training. Rick is particularly attentive in situations that require advanced media interview skills and sensitive or key presentations such as preparation for shareholder or analyst meetings.

Rick is a superstar in client relations. Our clients describe him as a man who is polite, thoughtful, never-gives-up-until-the-job-is-done, tireless and someone who is an effective, ethical communicator. Clients offer continuing praise for his effectiveness and response time; the time and the date don’t matter to Rick because he is available to clients 24/7.

Before joining The LeMaster Group, Mr. Ericson was an award winning broadcast journalist in the Dallas/Fort Worth market with 28 years media experience. Rick spent 3½ years as assignments editor at KDFW TV Fox 4 News, and 17 years at KRLD News Radio where he served as a reporter and later as news director. During that time, he produced the Dallas Cowboys Radio broadcasts for 10 seasons. Rick was an on-site producer for KDFW TV’s coverage of the Oklahoma City bombing in 1995. As news director of KRLD News Radio in 1993, he played a dominant role in the station’s extensive coverage of the David Koresh/Branch Davidian standoff near Waco, Texas.

Rick is an avid outdoorsman and advocate. He also enjoys cooking, travel, and he especially enjoys quick getaways to East Texas.

Carey Conner Marin


Carey Conner Marin is a senior advisor, consultant and coach for The LeMaster Group. She has more than 17 years experience in media and public relations, message development, crisis counseling, paid media placement, polling and event management. She has managed some of The LeMaster Group’s most high-profile clients including: the San Francisco 49ers new stadium, Hicks Holdings, the American Airlines Center, Dallas Cowboys, the Catholic Diocese of Dallas, and the North Texas Municipal Water District.

She was the first person hired by The LeMaster Group in 1996. Her experience as a reporter afforded her immediate credibility with journalists, and she regularly receives compliments from journalists and peer professionals for her understanding of “both sides of the aisle.” Indeed, she is a senior advisor because she understands relationship-building with both media representatives and newsmakers.

In 2006, Carey left The LeMaster Group to become Vice President of Public Affairs for Citigroup, managing the company’s media relations for consumer brands in Texas and Illinois. She also directed media and public affairs for the company’s branch openings, community relations and a $30 million acquisition of ACCION Texas’ micro-lending portfolio.

Fortunately, Carey missed the entrepreneurial spirit and the ability to have immediate impact for companies and causes. She returned as a team member in 2008 and has played an integral role with all of our major clients since then.
Carey counts her listening skills and get-it-done attitude as contributing factors in her successful communications career. She is also an excellent writer and has the essential core competencies to direct all aspects of an advertising and public relations campaign.

A graduate of the University of North Texas, Carey received her Bachelor of Science degree in Journalism with a double minor in Political Science and English. Carey is an open adoption advocate and is passionate about issues affecting women and children. She has served on campaigns to orphanages in Bolivia and Romania, and has worked with women and children in Kenya, Turkey and Ecuador on life skills and parenting. She was given the President’s Volunteer Service Award in 2008 for her efforts and was previously on the board of Love for Children, a local non-profit that raises money for children in need.

Carey and her husband Paul are proud parents of Isabella, age 5, and they most recently became parents to their second child, Joshua Paul. She says that challenging projects and client issues are “easy in comparison” to the tests presented to parents who want to do their “very best job” as a father and mother team.